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About this Edition
The UK's annual Toy Fair returned to Olympia London from 25 – 27 January 2022, marking a significant post-pandemic gathering for the hobby and game industry. The event showcased new product lines from both established retailers and industry start-ups, setting toy hobby trends for the year ahead.
During the event, industry leaders such as Character Options, LEGO, and Hasbro joined a roster of 260 exhibitors, offering attendees a first look at the latest innovations. Throughout the show, the Grand and National Halls buzzed with activity as visitors connected with market leaders and networked with peers.
In addition, the 2022 edition introduced a redeveloped floor plan and featured a fully equipped press office in the Grand Hall Gallery. A strategically positioned Toy Fair’s Hero Toys’ display on each floor highlighted the newest products launched at the fair. The venue provided various space options, including Economy packages for small firms, a Shell Scheme Package for a custom-designed presence, and Self-Build Packages for exhibitors constructing their own stands.